Promoting veteran John McGarry, the cofounder of company McGarryBowen, handed away on October eight at age 81. AdAge reports his demise follows an extended battle with Parkinson’s illness.
Dentsumcgarrybowen, the inventive company shaped via a merging of Dentsu’s inventive companies and McGarryBowen, which was acquired by Dentsu in 2008, posted to social media to acknowledge the passing of the founder.
“It’s with disappointment that we acknowledge the passing of mcgarrybowen founder John McGarry,” the corporate mentioned. “His ardour for our enterprise was unbounded and infectious. He liked what we did, who we did it for, and most of all, who we did it with. John believed that something was not solely potential, however possible. That spirit helped form the company’s success and progress throughout 33 nations, with hundreds of gifted people who deliver his dream to life every single day at dentsuMB. We are going to honor his legacy by perpetually embodying this spirit and creating work he could be pleased with.”
McGarry started his promoting profession at Younger and Rubicam within the mid-1960s, the place he quickly scaled the ranks, finally turning into the agency’s president. Notable campaigns from his tenure embody Dr. Pepper’s ‘I am a Pepper’. Whereas at Y&R, he he met his spouse Gilda Spurio.
After Y&R went public in 1998, McGarry determined to begin up his personal agency. Along with former Y&R staffers Stewart Owen and Stan Stefanski, in addition to Gordon Bowen, a contract inventive director, he co-founded McGarryBowen in 2002 with Verizon as a launch consumer. An early worker of the corporate, Jen Zimmerman, described the duo as “the gents rebels” of the promoting business in an interview with Campaign US.
McGarryBowen quickly turned an acquisition goal of “each holding firm”, in line with Tim Andree, Dentsu Aegis’ govt chairman and CEO, who mentioned he felt “very lucky” that the founders selected Dentsu.
In 2012, 4 years after the acquisition, McGarry moved from chairman and CEO into an govt advisor operate for Dentsu Group. He was on this place for about two years earlier than quietly stepping down, in line with AdAge.
Beneath Dentsu, the company had a tumultuous time. A tough 2015, by which the store misplaced two of its largest shoppers and its Chicago and New York CEOs, was adopted by the main American Categorical win in 2017 that thrust it again into an upwards trajectory. In 2020, it was merged with Dentsu’s advert companies outdoors of Japan to type a worldwide inventive company.