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Home Fashion and Lifestyle Apple to hold ‘unleashed’ event with major new products including Macs expected

Apple to hold ‘unleashed’ event with major new products including Macs expected



Apple is to carry one other on-line occasion this month.

The occasion will happen on 18 October at 10am native pacific time, or 6pm within the UK. As with all Apple occasions for the reason that starting of the pandemic, it will likely be held on-line.

The invitation gave no clue about what the occasion would possibly maintain. It solely included the phrase “Unleashed” and a blue model of the Apple emblem.

Apple’s advertising boss, Greg Joswiak, shared a shifting model of the identical illustration – however it additionally revealed little about what would possibly really be introduced.

However it’s nearly sure that the occasion’s headlining launch will likely be new variations of the Mac. They’re more likely to carry Apple’s personal chips to at the least a few of its extra high-performance computer systems.

Apple introduced final June that it could transfer all of its computer systems to its personal processors inside two years. The first Macs with Apple Silicon were released last November – in the form of a new MacBook Pro, Air and Mac Mini, all of which included the M1 chip – and the new 24-inch iMac with the same processor came this summer.

However that also leaves the extra performance-focused computer systems – such because the bigger MacBook Professionals, and the Mac Professional – with out entry to the huge efficiency upgrades that come from Apple Silicon. Rumours have been spreading for months {that a} new, higher-powered model of the chip would enable at the least a few of these computer systems to modify over from Intel this yr.

The outcomes of that work is more likely to be launched on the ‘Unleashed’ occasion. Rumours counsel that Apple will introduce a brand new 14-inch and 16-inch model of the MacBook Professional, which could additionally embrace the primary redesign for the road in years.

In addition to the change of processor, studies have recommended that the brand new MacBooks may carry a spread of long-requested enhancements, such because the re-introduction of MagSafe charging and the revival of previously-removed ports corresponding to HDMI and the SD Card slot.

Apple may additionally lastly announce the upgraded model of the AirPods. They are going to borrow among the design from the AirPods Professional – together with their smaller stalks – however put them in a less expensive package deal, rumours have recommended.

These are more likely to be the principle bulletins, not least as a result of a lot of the remainder of Apple’s line-up has lately been upgraded. An event last month saw the release of new iPhones, iPads, and the Apple Watch Series 7, which goes on sale on Friday.

The date of the launch is notable largely as a result of it’s a Monday, which may be very uncommon for an Apple occasion. The corporate might have opted to schedule it forward of a Google occasion the next day, on the 19th, throughout which it’s anticipated to unveil the brand new Pixel telephones.



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