After a 3-year profession break in Riyadh, Saudi Arabia, following her husband’s job switch there, Nadia returned to the hectic company life in KL to work as an in-house authorized counsel. Quickly after, she was hit with lethargy and anxiousness over work.
Worse, her husband, who was additionally again in Malaysia, later examined optimistic for COVID-19, and she or he now needed to juggle WFH whereas caring for a member of the family beneath quarantine.
That’s when she figured she wanted to devour one thing that might enhance her power ranges and her husband’s immunity concurrently. “I did analysis on wellness pictures, consumed them each day and felt they did an awesome distinction to our our bodies. We did R&D on the product, in addition to examined and verified it with our household and pals,” she shared with Vulcan Publish.
“These are the collection of occasions that sparked the concept earlier than I made a decision to pursue Worth-A-SHOT! professionally.”
Becoming a member of The Wellness Business
Via her Instagram enterprise, Nadia makes and sells chilly pressed juices that are available in little 30ml bottles meant to be downed as pictures very first thing within the morning. Its fundamental elements are turmeric, lemon, orange juice, ginger, in addition to honey.
To make the price of deliveries by means of third-party couriers value it, the product is offered in half a dozen batches:
- RM30 for six bottles (1-week consumption),
- RM59 for 12 bottles (2-week consumption).
In accordance with Nadia, wellness and well being might be an elitist trade. Wanting her product to be accessible and inexpensive to all ranges of society, she believes Value-A-SHOT! is priced pretty for long-term consumption.
Nonetheless, Nadia’s isn’t the one model promoting turmeric ginger drinks regionally. There’s one other known as Jiang Yeah Yeah (Grandpa Ginger) whose 750ml beverage retails for RM128 every.
Doing the maths, evidently each are priced inside an analogous vary, the place shopping for two dozen Value-A-SHOT! bottles would get you 720ml for RM118.
The immunity boosters I’m most conversant in come within the type of dietary supplements, that are plentiful. Buying dietary supplements can value roughly RM130 for 120 pills, making it about RM1 per capsule, which may last as long as four months if 1 is taken per day.
From what I reckon although, the place Nadia’s enterprise stands out is within the technique her merchandise are consumed, to not point out its branding. Take into consideration the jokes you possibly can crack about downing a shot earlier than clocking in at work each morning—for well being.
Even Nadia isn’t making an attempt to compete with the complement trade, telling Vulcan Publish, “We respect and perceive that the gang has totally different tastes and preferences. Some might take pleasure in it in type of dietary supplements and a few might take pleasure in it in type of extremely concentrated juices.”
“However, our workforce believes there’s all the time one thing for everybody as a result of the target stays the identical, to keep up wellness and well being.”
The Numbers Don’t Lie
The authorized counsel-cum-entrepreneur additionally has a buyer base to indicate for the demand for her turmeric pictures. Inside her first month of beginning the enterprise, Value-A-SHOT! had offered over 2,000 bottles (about 333 half-dozen orders) with 85% of them being returning prospects.
For now, her juices are made-to-order in batches by means of her gradual juicer at dwelling.
One of many largest challenges she confronted, other than balancing a full-time job, was getting the correct fruits which are depending on the seasons. It’s because totally different species of them may change the style of her product, sacrificing its high quality management.
One other got here within the type of anxiousness, worrying about whether or not prospects even needed her product within the first place. Nonetheless, Nadia was grateful for her luck and her supportive entrepreneurial pals who would suggest her merchandise to their very own clientele.
She chimed, “Additionally when the shopper base is rising so shortly, there’s little time to dwell on the doubt. More often than not, we simply courageous it!”
Within the brief time period, Nadia will likely be creating new flavours for her immunity pictures, even making an attempt out recipes involving greens, which can be unfamiliar to the market. “The long-term objective is to have our first kiosk open after our second yr of enterprise, if not sooner,” she mentioned along with her fingers crossed.
- You may be taught extra about Value-A-SHOT! here.
- You may examine different Malaysian startups we’ve coated here.
Characteristic Picture Credit score: Nadia, founding father of Value-A-SHOT!