KUALA LUMPUR, MALAYSIA – Media OutReach – 1 March 2021 – CERTAINTY, a model beneath Disposable Smooth Items (DSG) has just lately unveiled the idea of Actions of Each day Residing (ADL) to help Malaysians of their buying conduct, primarily for its grownup diaper choice. ADL is a generally used time period within the healthcare business to confer with individuals’s day by day life actions. ADL consists of 6 foremost actions which embody consuming, bathing, getting dressed, toileting, mobility and continence. With this new idea introduced forth, DSG designed its CERTAINTY grownup diapers that cater to the wants of the customers, based mostly on customers’ mobility situation.
From left to proper: Certainty DryPants for ADL0, Certainty SuperPants for ADL1, Certainty MaxPants for ADL2&three and Certainty Tape diapers for ADL4&5.
Relying on the mobility situation of the consumer, the choice of the grownup diapers is basically divided into ‘mild to average’ or ‘average to heavy’ incontinence. Customers who can stroll independently or stroll with strolling support, are typically having ‘mild to average’ incontinence. Whereas customers who want help or are bedridden, they usually have ‘average to heavy’ incontinence. Icon of the mobility situation and stage of absorption are printed on the packaging to assist customers to decide on the appropriate sort of grownup diaper.
“We’re very excited with this launch of the ADL care idea to Malaysian market. Making use of the idea in our product design and improvement will definitely assist customers to choose the appropriate kinds of grownup diapers to handle the problem of urinary incontinence.” mentioned Daigo Fujiwara, Gross sales and Advertising Director.
In Malaysia, there are round 1.2 million people who find themselves affected by some type of incontinence or incapacity to regulate any involuntary lack of urine. One in 10 ladies had common incontinence issues whereas one in 20 males skilled it. There are typically two kinds of incontinence that principally have an effect on ladies, specifically ‘stress incontinence’ and ‘urge incontinence’. Stress incontinence is brought about on account of coughing, laughing, sneezing, exercising or different actions that improve intra-abdominal stress. Whereas, urge incontinence is involuntary and triggered by a random sound of operating water or consuming small quantities of water.
“Incontinence is not a illness. It’s a symptom or an indication that some a part of your physique just isn’t functioning correctly. We consider it’s well timed for us to introduce our vary of grownup diapers with the ADL care idea to cater to the rising demand. The idea helps customers to handle their incontinence challenge in addition to a information for their caretakers to make the appropriate alternative in product choice.” added Daigo.
Primarily based on the 6 (six) ranges of the ADL care idea (from ADL 0 — ADL 5), Certainty guides customers to higher perceive their consumer’s mobility situations, thereby serving to them to find out the appropriate match based mostly on their urinary incontinence challenge. With that, CERTAINTY grownup diapers are now categorized into four differing types. The CERTAINTY DryPants and CERTAINTY SuperPants are catered to individuals who can stroll or transfer round independently or with minimal strolling aids respectively. Whereas, the CERTAINTY MaxPants are for individuals who require help, for instance assisted by their caretaker and the CERTAINTY Tape is specifically designed for bedridden sufferers.
With its tagline “For On a regular basis Confidence”, CERTAINTY believes its vary of grownup diapers are created based mostly on the ADL care idea will permit each caretakers and other people with urinary incontinence points to dwell independently and confidently. For extra info on the ADL care idea, please go to www.certainty.com.my or Fb web page at www.fb.com/certaintymalaysia.”
About Disposable Smooth Items
Disposable Smooth Items (DSG) began its operation in Malaysia with the organising of Disposable Smooth Items (M) Sdn Bhd in October 1995, an organization concerned within the distribution of disposable child and grownup diapers. In July 1999, DSG arrange its manufacturing plant, DSG (Malaysia) Sdn Bhd, in Glenmarie, Shah Alam. In 2013, DSG shifted to a totally built-in warehouse and manufacturing services situated at Teluk Panglima Garang.
On 26 September 2018, Unicharm Company, a number one Japanese Worldwide Firm that manufactures disposable hygienic merchandise specializing in child diapers, grownup incontinence care, female hygiene, pet care and clear & recent, has since acquired DSGT and its subsidiaries together with DSG Malaysia. The administration crew of Unicharm and DSG is working collaboratively in accelerating the dramatic progress of DSG enterprise.
From a start-up with a complete workforce of solely 57 workers, the corporate has grown and expanded its enterprise operation with a workforce of greater than 350 workers in 2020. DSG’s key manufacturers are Certainty for grownup diapers, PetPet and Fitti for child diapers.